Do It Myself Blog – Glenda Watson Hyatt

• John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse, Jeremy Shoemaker -0
• oiodirect[?] – direct sales wordpress plugin
• need decent traffic for direct sale ads
• affiliates = residual income
• John has an advertising page w/ details
• adsense is #3 as income source
• Brian – sells products, membership site, min ad income
• offer free ebook to ezine subscribers  [note to self: bring excerpt ebook to front]
• focus on email subscribers, not rss number
• doesn’t need to look monetized to be profitable [i.e. consulting]
• don’t display subscriber # til 100 [oops!]
• direct sales price = double google’s effective cpm price
• aweber preferred over feedburner [note to self: add affiliate link]

Blooggers & PR

• Chris Brogan, Michael Clark, Jason Falls, Brian Solis
• instead of marketing/pushing, communicate and engage
• don’t start w/ the tools, start w/ the people you want to reach
• talk in clarity & brevity
• is your pitch relevant?
• [note to self: search summize for #pr2 for nuggets]
• be human – build relationships not one link stands – yea, Liz Strauss

Microjournalism: Breaking News in 140 Words or Less

• Laura Fitton, Robert Scoble, Doc Searls
• twittervision shows tweets’ location
• twitter breaks news faster than cnn [i.e. China earthquake]
• define yourself by who you follow
• "man on the street" report via twitter
• this is fascinating! I need to find a way to go mobile!
• Would ‘live’ accessibility issues/stories be of any interest to you? Leave your responses in a comment below.

Legal Risks Facing Bloggers

• Robert Cox, Leib Dodell, Steve Mandell, Scott Swift
• bloggers face same legal issues as publishers – defamation, copyright, privacy
• zzzz…boring so far…hope it picks up

More tomorrow.

Seen: Andy Wibbels, Laura Fitton, Becky McCray, Toby Bloomberg