Do It Myself Blog – Glenda Watson Hyatt

Motivational Speaker

Wheelchair Wraps: A Crazy Idea or the Next Advertising Trend?

Filed under: Living with a disability, Work — by Glenda at 9:32 pm on Monday, January 11, 2010

Coming home the other day, I noticed a parked car with several large stickers; quite possibly advertising. That got me thinking…

Front view of Comet scooter Why not paid advertising on my mobility scooter?

People tend to look my direction when I drive by, so why not put something in front of their eyeballs? And earn money while doing it?

Seriously.

Advertisers wrap cars, buses, trucks, and segways. Why not scooters and wheelchairs?

Here’s the benefits, as I see them:

  • People look anyway. Give them a message to look at.
  • Advertising on a scooter/wheelchair is unexpected and would catch attention.
  • I can go where cars, buses and trucks can’t.
  • No other advertisers are currently advertising in that way or in that space.

Back view of Comet scooter Looking at my scooter, I see two potential places for advertising really are visible:

  1. The basket on the front (shown in the photo above). This way the basket can easily be removed for situations when advertising would not be appropriate.
  2. The back of my chair. This place would not interfere with my use of the scooter or in photos.

Interested? Contact me to discuss this opportunity before someone else does! Seriously!

If you enjoyed this post, consider buying me a chai tea latte. Thanks kindly.

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6 Comments »

Comment by FlyPR_Ilka

January 11, 2010 @ 10:08 pm

I think it is a great idea. You should target the types of companies you’d be willing to advertise and go after them yourself or contact life style marketing companies like FLAG Marketing to help you solicit advertisers.

http://www.flagmarketing.com/

Comment by Adelaide Dupont

January 11, 2010 @ 11:15 pm

People do decorate their scooters and wheelchairs.

Look at Mac when he ‘pimped his ride’ for Christmas time.

There are probably flexi-stickers or something with lights.

The scooter population is ever-growing.

Comment by Robert Hruzek

January 12, 2010 @ 8:31 am

I’ve got a flat forehead from whacking it against the wall for not thinking of this one, Glenda! I do believe you’ve got a great idea there.

Comment by oscar

January 12, 2010 @ 8:41 am

Hi Glenda. Long time reader here. This is a great idea, I think you should definitely make some efforts to make this happen. You could start a little network of people (on both ends) and be even more successful.

Comment by Barbara

January 15, 2010 @ 12:22 pm

ditto the first comment

Comment by Glenda

January 21, 2010 @ 8:01 pm

@Ilka, thanks. I’ll definitely contact your marketing friend. This is something I would hand off to someone who knows what she is doing.

@Adelaide, yes, with the aging population, think of the potential!

@Robert, don’t do that; that hurts! ;)

@oscar, welcome! and thanks!

@Barbara, thanks. I’ll be sure to report back.

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