Live from BlogWorld 08 – Day 2
G’morning blogosphere! After a great party, minimal sleep, I’m here for another day.
Fantastic keynote from Technorati – watch for their State of the Blogosphere on Monday.
- John Chow, Brian Clark, Zac Johnson, Jim Kukral, Darren Rowse, Jeremy Shoemaker -0
- oiodirect[?] – direct sales wordpress plugin
- need decent traffic for direct sale ads
- affiliates = residual income
- John has an advertising page w/ details
- adsense is #3 as income source
- Brian – sells products, membership site, min ad income
- offer free ebook to ezine subscribers [note to self: bring excerpt ebook to front]
- focus on email subscribers, not rss number
- doesn’t need to look monetized to be profitable [i.e. consulting]
- don’t display subscriber # til 100 [oops!]
- direct sales price = double google’s effective cpm price
- aweber preferred over feedburner [note to self: add affiliate link]
Blooggers & PR
- Chris Brogan, Michael Clark, Jason Falls, Brian Solis
- instead of marketing/pushing, communicate and engage
- don’t start w/ the tools, start w/ the people you want to reach
- talk in clarity & brevity
- is your pitch relevant?
- [note to self: search summize for #pr2 for nuggets]
- be human – build relationships not one link stands – yea, Liz Strauss
Microjournalism: Breaking News in 140 Words or Less
- Laura Fitton, Robert Scoble, Doc Searls
- twittervision shows tweets’ location
- twitter breaks news faster than cnn [i.e. China earthquake]
- define yourself by who you follow
- "man on the street" report via twitter
- this is fascinating! I need to find a way to go mobile!
- Would ‘live’ accessibility issues/stories be of any interest to you? Leave your responses in a comment below.
Legal Risks Facing Bloggers
- Robert Cox, Leib Dodell, Steve Mandell, Scott Swift
- bloggers face same legal issues as publishers – defamation, copyright, privacy
- zzzz…boring so far…hope it picks up
More tomorrow.
Seen: Andy Wibbels, Laura Fitton, Becky McCray, Toby Bloomberg