Do It Myself Blog – Glenda Watson Hyatt

Another awesome day in Vegas! Operating on minimal sleep…my own bed tomorrow.

Great keynote w/ Tim Ferris – details later.

My Blog is a Business?

• Chris Brogan,  Jeremy Wright, Rob McNeally, Nina Yablok
• write to your customer – what’s in it for me
• think less, plan less, do more
• embrace social/new media
• work our ass off!
• biz plan – what, why, how, where, when from blogger and reader/payor side
• the minute you take $ from someone, you’ve sold out – be ok w/ it!
• be ready to spend money, i.e. for cpa/lawyer
• develop rel’ships w/ people who can help grow your biz
• community is huge
• clients will always pay more than you ask for!
• make more w/ elearning/consulting than w/ ebooks

Book Deals, Digital Assets and Corporate Sponsorships

• get an agent! tough
• platform – how well known, public profile – blogging & soc media to leapfrog platform building
• [note to self:  follow @chrisweb]
• [note to self: check out BuzzCorps]
• w/ corps easier to go for big $ – perceived value
• our knowledge/experience is valuable to someone

The Stats of High Performance Content & Marketing

• Liz Straus, Lorelle VanFossen, John Pozadzides
• google analytics underestimate stats by 11%
• question everything!
• generlizations: trafficc is a good thing – want right traffic; lower bounce rates are better – not accurate; need to redo homepage
• use descriptive titles, use related links
• use stats to see NOW  what’s working
• take action on popular posts – they’re landing pages
• more traffic = more responsibility = writer’s block
• don’t force readers to register to comment!!!
• design for mobile users
• pay attention to people, not the traffic

Getting Customer Buy In & Managing Client Relationships

• Des Walsh, Robyn Tippins, Rich Brooks, Toby Bloomberg
• blogs open doors and create warm leads

Brain fried. Thumb tired. Home tomorrow. Catch you later.