Do It Myself Blog – Glenda Watson Hyatt

Motivational Speaker

Live from BlogWorld – Final Day

Filed under: General — by Glenda at 4:52 pm on Sunday, September 21, 2008

Another awesome day in Vegas! Operating on minimal sleep…my own bed tomorrow.

Great keynote w/ Tim Ferris – details later.

My Blog is a Business?

  • Chris Brogan,  Jeremy Wright, Rob McNeally, Nina Yablok
  • write to your customer – what’s in it for me
  • think less, plan less, do more
  • embrace social/new media
  • work our ass off!
  • biz plan – what, why, how, where, when from blogger and reader/payor side
  • the minute you take $ from someone, you’ve sold out – be ok w/ it!
  • be ready to spend money, i.e. for cpa/lawyer
  • develop rel’ships w/ people who can help grow your biz
  • community is huge
  • clients will always pay more than you ask for!
  • make more w/ elearning/consulting than w/ ebooks

Book Deals, Digital Assets and Corporate Sponsorships

  • get an agent! tough
  • platform – how well known, public profile – blogging & soc media to leapfrog platform building
  • [note to self:  follow @chrisweb]
  • [note to self: check out BuzzCorps]
  • w/ corps easier to go for big $ – perceived value
  • our knowledge/experience is valuable to someone

The Stats of High Performance Content & Marketing

  • Liz Straus, Lorelle VanFossen, John Pozadzides
  • google analytics underestimate stats by 11%
  • question everything!
  • generlizations: trafficc is a good thing – want right traffic; lower bounce rates are better – not accurate; need to redo homepage
  • use descriptive titles, use related links
  • use stats to see NOW  what’s working
  • take action on popular posts – they’re landing pages
  • more traffic = more responsibility = writer’s block
  • don’t force readers to register to comment!!!
  • design for mobile users
  • pay attention to people, not the traffic

Getting Customer Buy In & Managing Client Relationships

  • Des Walsh, Robyn Tippins, Rich Brooks, Toby Bloomberg
  • blogs open doors and create warm leads

Brain fried. Thumb tired. Home tomorrow. Catch you later.

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7 Comments »

Comment by Becky McCray

September 21, 2008 @ 5:00 pm

Love your summary notes! And I agree completely! I am fried, tired, and ready to give up.

Was SO very great to meet in person.

Comment by Toby

September 22, 2008 @ 7:03 pm

Glenda – your smiles were one of the highlights of BWE for me!

Comment by Ricardo Bueno

September 23, 2008 @ 4:13 am

Well Glenda, Blogworld certainly was jam packed with information! It looks like you soaked in a lot (heck, we all did).

I hope that you made it home safe and that you’re getting rested. It should be a busy week as we’re all settling in after Blogworld. It was great to meet you in person (I said I would). Simply put, you’re amazing!

Comment by Des Walsh

September 25, 2008 @ 12:36 am

It was wonderful to see you and Darryl again and especially good to be able to share a meal before the conference started. I hope you don’t get tired of being an inspiration to the rest of us, reminding us all that there is more than a bit of additional manual dexterity required to be an outstanding blogger, as you most decidedly are.

Comment by Barbara Rozgonyi

September 28, 2008 @ 5:02 pm

Glenda-great to see you at BlogWorld! Thanks for taking these notes that capture each session’s essence/top takeaways. You are wonder-full!!!

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